Tempo de leitura:

15min

Registered since 2006, the brand Mossi Epil became known in the aesthetics market, through the depilatory waxes. A reference at national level, Mossi Epil evolved its concept of cosmetics and was developing other cosmetology products that, if at the beginning were still very related to hair removal, quickly evolved to meet a growing demand in general aesthetics.

The first product that gave Mossi Epil cosmetics more prominence was the coconut butter nourishing cream. The "coconut butter", as it is popularly known, progressively conquered (and still does) many aesthetic offices in the finishing of pedicures, body massages and hand moisturising. After the "coconut butter", everything evolved and Mossi unfolded in several families of cosmetic products: body, facial, pedicure and manicure cosmetics line.

More than the investment in image, the main priority in Mossi was always to ensure the quality of cosmetic products, the rigor in the development of the best compositions and ingredients, and above all, their registration with INFARMED and CPNP - European Portal of Notification of Cosmetic Products. The content of the packaging of Mossi products, and the certainty that they will not affect the health of the professionals to whom we supply - nor that of their respective customers - are our main concern. But as the old saying goes: "eyes eat too", and even if the content is excellent, it is essential to develop an image of the outer packaging that is equally appealing and consistent with the levels of rigor that were behind the development of Mossi as a cosmetic brand.   

The need for the rebranding of Mossi Epil was a result of just that: the will to change the public's perception of our brand, the products it develops and the future projects that will be implemented. The branding of a brand is also synonymous with product, quality and trust, in addition to the feelings and emotions it triggers among its consumers.

Branding also came to accelerate an old desire to adjust the name Mossi Epil because, if in the foundations of this brand we were very focused on hair removal, the truth is that now the cosmetics line is much more differentiating and comprehensive. So, although we will always continue to be Mossi Epil, we will just be Mossi, without ever ceasing to be Epil.

We are aware that the result of this rebranding of Mossi Epil will create a significant impact in the eyes of our customers, especially the older ones. But this new logo is the one that brings together our values: those of yesterday, today and tomorrow, and is the image that best suits the ambitions of the current context and of what we plan for the future, as a brand and as a company at the service of aesthetics and cosmetics.

Making our visual identity uncomplicated is also a way of demonstrating our simplicity which, together with honesty, are the main foundations of our company. The others (quality, rigour, professionalism and dedicated customer care) make Mossi a brand whose commitment to professionals is based on constant improvement.

Because we believe there is always room for improvement, by you and for you.