The new beginning, with the launch of a new cosmetic brand
Bio Mossi, the Mossi that is also Bio
von Mossi Epil - LP Cosmetica
21 Setembro 2021
Lesezeit:
10min
The proximity of autumn coincides with a new cycle, a new time of year and the moment to restart routines after the holiday period. It is the right time to launch novelties and, in parallel, the official beginning of another important milestone in the history of Mossi and the company Luís Abreu Pestana, Ld.ª: the presentation of the new line of cosmetics Bio Mossi.
Bio Mossi was born from an idea that had been twinning for some time. In a very embryonic stage, Mossi developed, and included in its catalogue, three products that, although with a different name, colour and logo, pointed energies towards what is now Bio Mossi: the SPA Natural Marine Salts, the Hand Cream and the Post-Depilatory Oil, all with organic compositions. However, and continuing the transforming year that our company started in terms of image - and taking advantage of the three products of the then "Natura" line - we began a stage of study and development of branding for a cosmetic brand alternative to Mossi, focused on sustainability and effectiveness of organic products in face and body care.
Bio Mossi is a cosmetic brand focused on the choice and selection of ingredients of organic origin and oriented towards professionals who care about sustainability and demand results. The first product of this new cosmetic brand is Aloe Vera Gel, one of the best-selling products in post-hair removal, photoepilation and laser care, which was discontinued for a few months to be developed as a Bio Mossi product. In 100 ml format for resale to the public (in the spaces of our professional clients) and 500 ml for the professional, this gel has 99% pure Aloe Vera and Peppermint essential oil, from organic origin. The triethanolamine present in its composition softens and hydrates the skin, besides being a pH stabilizer. This is especially important after waxing, laser or photoepilation sessions.
The aloe vera gel is the first product from Bio Mossi. It will be followed by the debut of body massage oils and then the facial line, which will integrate this new cosmetic brand that aims to be simple, effective and innovative. Bio Mossi, the Mossi that is also Bio.